Oh man. I have to say, I am overjoyed with the choice of the winner for the Perez Hilton (internet gossip person) and Pete Wentz ("clothing line owner," "musician") I Love Being a Shit Talker Contest.
It's completely hideous, of course. A perfect representation of what I was talking about in my prior shit talker entry: if you're not willing to pay for good design, you won't get it. And what they got is exactly what the prize (one signed t-shirt) is worth.
Let's talk about what's wrong with this shirt:
• Puke green circles that mean nothing and add nothing (and it really, really resembles puke, because of the placement)
• Art that goes outside the usual printing boundaries for a shirt, adding to production costs
• Text that is unclear at best- no one would ever read that as saying "I love being a shit talker" (which, if you recall, was the one required element that all shirts needed to have)
Basically, this is a winner in so, so many ways. It's just perfectly wrong. To the point where I wonder if they'll even bother to print more than one- what customer would ever buy it?
Moral of the story: If you're having a contest, give an actual prize. If there's no reward, no one is going to do any work for you. Better luck next time, Clandestine Industries!
Saturday, December 22
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